London-born Cassidy has a passion for telling inventive, visually lead stories in the most imaginative and succinct way possible. He began working for Rattling Stick in 2008, where he learnt his trade working closely with some of the industries top directors and creatives. After gaining experience both behind the lens, most notably as second unit director on the multi-award winning Guardian spot "Three Little Pigs", as well working as DP and editor on several music videos and commercial projects, he was soon directing work for clients such as Sony, Kronenbourg and Ballantine's. Cassidy’s breakthrough commercial project, a popular film announcing the new Honda HR-V, was recently released to critical acclaim earning five stars from David Reviews and helping him take Gold for Best New Director at the British Arrows Craft Awards 2015.